ENID, OK – Enid’s hotel industry enjoyed a record-setting year in 2025, meaning local hotels are no longer in recovery stage from Covid 19 but are now focusing on momentum and long-term stability.
According to year-end hotel performance data from Smith Travel Research, Enid hotels in 2025 achieved its highest occupancy rate since 2019, highest average daily rate (ADR) since 2016, strongest revenue per available room (RevPAR) since 2018 and highest total hotel revenue since 2014.
“This data-driven research shows Enid has fully recovered from the pandemic. The 2025 numbers exceed our pre-pandemic norms,” Visit Enid director Rob Houston said. “We’ve moved into a phase of sustainable growth. Hotels are filling more rooms and raising rates, and visitors are spending more at our restaurants, retailers and attractions while they are here.”
Smith Travel Research is the leading global provider of data benchmarking, analytics and marketplace insights in the hospitality industry. It gathers confidential hotel performance data from thousands of properties worldwide and shares an updated status report with subscribers each month. Visit Enid has been a subscriber since 2013.
Enid’s hotel occupancy rate in 2025 was 54.9 percent, the highest it’s been since 2019’s rate of 55 percent. Average Daily Rate, the average revenue per occupied room per day, was $81.51 in 2025, the highest since $83.07 in 2016. Revenue per available room (RevPAR), the average revenue per day gained for all the rooms in a hotel was $45.56 in 2025, most since 2018’s $47.29, while hotel revenue in 2025 totaled $22,439,603, the highest since 2014 when revenue was $23,175,581.
Houston says a strong local hotel performance benefits every citizen in Enid.
“More overnight visitors mean the City receives more lodging tax revenue. And with more spending by those overnight visitors in our restaurants, retailers and attractions, the City receives more sales tax,” Houston said. “That, in turn, allows the City to further fund core community services, including public safety and fixing our streets”
Houston believes Enid’s 2026 hotel outlook will build on 2025, with moderate growth, continued increases in room rates and revenue, and even more visitor spending.
“More people are coming to Enid, they’re staying longer and they’re spending more money while they are here,” Houston said. “With the ongoing efforts of our tourism partners in attracting businesses and bringing more people to our city with festivals and events, 2026 should keep this local hotel momentum building, and Enid will remain competitive as a regional travel destination.”
