Enid's Montgomery Wards

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Downtown Montgomery Wards
Here is an old picture of the original Montgomery Wards in downtown Enid.
The building is located on the corner of Grand and Randolph. After many years as
Montgomery Wards it later became Evans Drug, since then it has had several owners.

More about Montgomery Wards:
Downtown Enid

At one time the town square claimed Montgomery Wards, JC Penney, Sears and Woolworth's. The building above is the only building in Enid to have had an escalator in it.

From the mid 1930’s to 1941, many new and remodeled MW's were cast in the Georgian architecture style. The motivation for Wards was to make consistent an exterior theme to the company’s stores, and Wards wanted a distinctive look, one that would impart a quality image.

In 1939, Montgomery Ward made an unlikely yet enduring contribution to America’s pop culture heritage. A Ward advertising copywriter named Robert L. May was assigned to put together a giveaway booklet for the stores to hand out as a Christmas promotion. He came up with a humorous twist on Clement Clark Moore’s “The Night Before Christmas”, only this time a ninth reindeer was added to lead the pack – Rudolph The Red-Nosed Reindeer. The little story was an instant hit. Years later, Wards transferred the rights to the story to May, whose brother-in-law Johnny Marks soon wrote the famous song based on it, with Gene Autry recording the resulting multimillion-selling hit.

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